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ARTICLES & PUBLICATIONS

Louis’ writing enlightens, inspires, teaches and entertains audiences around the world. He is a contributing writer for Forbes and Huffington Post with articles achieving #1 on Forbes, Twitter and LinkedIn reaching millions of readers globally. You can also find his work and thought leadership in hundreds of global publications including textbooks, magazines and online publications.

The Matchstick Man’s Secret

By Louis Efron | April 11, 2013

During the early 1920’s a Swedish engineer named Ivar Kreugar launched a plan to corner the matchstick market. He offered loans of millions of dollars to post-WWI rebuilding and cash-desperate European countries in exchange for the exclusive rights to sell matchsticks within their borders (remember, this was before electric stoves, disposable cigarette lighters or health…

Why International Companies No Longer Work

By Louis Efron | April 9, 2013

In January of 2012, Azerbaijanis faced the real possibility of a future without Kit Kat bars, Nescafe, and Hot Pockets. After government officials demanded that they offer bribes to do business in the country, Nestlé pulled its products from the Azerbaijan’s shelves. Azerbaijan certainly isn’t a huge market, but the decision for a business to…

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