ARTICLES & PUBLICATIONS

Louis’ writing enlightens, inspires, teaches and entertains audiences around the world. His articles have been featured in top publications including Forbes and Huffington Post with articles achieving #1 on Forbes, Twitter and LinkedIn reaching millions of readers globally. You can also find his work and thought leadership in hundreds of global publications including textbooks, magazines and online publications.

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How to Avoid Killing Your Startup

By Louis Efron | November 25, 2017

Whether the widely reported statistic that eight out of ten businesses fail in the first 18 months is accurate or not, few will disagree with the fact that most startups fail. However, it’s rarely from a lack of owner passion, interest, hard work, or desire for success. In many cases, businesses are started by people…

Can Netflix Mass-Produce Art?

By Louis Efron | October 18, 2017

Since 2013, Netflix has been producing original series, documentaries and feature films to entertain more than 109 million members in over 190 countries. Members watch more than 125 million hours of television and movies per day. According to company executives, Netflix intends to meet the needs of its rapidly expanding membership by spending between $7…

Do You Have A Culture Of Fear? Three Questions To Ask

By Louis Efron | September 25, 2017

Is it better to be feared than loved? Most leaders today would thankfully answer loved. However, when Niccolò Machiavelli posed the question nearly 500 years ago, things may have been different. Despite companies’ sentiments that they prefer “loved,” many corporate cultures still feed on fear. The problem is that some leaders either don’t recognize or refuse to…

How Appreciating Purposeful Work Drives Profits

By Louis Efron | August 16, 2017

Do you ever feel underappreciated at work? According to O.C. Tanner, the world’s leading employee recognition company, only 12 percent of employees say they receive frequent appreciation for their work. When people are appreciated, studies show, they work harder, produce better-quality work, remain with the company longer, and feel more positive about their employer. Based…

Why Wal-Mart Is Winning In A Losing Industry

By Louis Efron | June 1, 2017

Wal-Mart employs 1% of America, 2.2 million people worldwide. The largest retailer in the world, its employee head count is larger than the population of several small countries. Recently, Wal-Mart reported earnings per share of $1.00 versus expectations of $.96, according to Thomson Reuters analysts; revenue of $117.5 billion; 1.4% growth in U.S. same-store sales;…

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