Louis’ books have been enjoyed and embraced by thousands around the world interested in improving their lives, the lives of their children and accelerating people engagement and business results in their organizations. His words, entertaining stories, thought-provoking ideas, and simple and actionable takeaways are inspiring and moving people’s hearts and minds towards a better world.

Purpose Meets Execution

An essential book to help organizations implement a plan and process to balance organizational purpose and business execution, so they can:

  • Create an unbeatable competitive advantage in the market by paving the way to find and retain the best of the current and next generation workforce
  • Delight customers
  • Deliver exceptional and sustainable results


Business today is up against a myriad of complexities - disruptive competition and technologies, volatile economic forces, and a complex and evolving work force. There is unending pressure to do more with less, deliver short-term goals while driving long-term sustainability, all while finding and retaining the top talent to get it done. Learning how to navigate these pressures is the difference between a thriving business and a dying one. To break out, businesses need to rethink the fundamental drivers for success.

In Purpose Meets Execution, Louis Efron, M.S. demonstrates that the most powerful driver of success is a culture of purpose combined with executional excellence.

Ready to take these principles a step further? Take a look at the Purpose Meets Execution Platform!


Contact us to get help implementing these strategies in your organization.

The Story Behind Purpose Meets Execution

Purpose Meets Execution: A Closer Look

Louis Efron, M.S. talks about Purpose Meets Execution
on HR Disrupt

Praise for Purpose Meets Execution

"In an era where “purpose-driven” has become one of the hottest corporate buzz phrases, Purpose Meets Execution provides a valuable service to business leaders: connecting the dots between organizational purpose and operations. The market is flooded with books about purpose, but few of them unlock the difficult challenge of operationalizing purpose by architecting it into your company's systems and processes. Through copious examples and helpful tools, Purpose Meets Execution helps unravel the mystery behind the financially successful purpose-driven organization."

Eric Severson

Chief People Officer, DaVita; Former Co-CHRO and Senior Vice President, HR Gap Inc.; U.S. Department of Commerce Appointee, United States Department of Commerce; National Advisory Council on Innovation and Entrepreneurship

"Read Purpose Meets Execution, follow its wisdom, and make your competition irrelevant! Louis Efron’s vast experience and insights (gained across industries) are synthesized into a resource that will help you turn your leadership vision into reality. Purpose Meets Execution offers practical tools and insights for strategic planning, disciplined operations, practical innovation, and sustainable success. What are you waiting for? Isn’t it time to inspire purpose and hardwire operational excellence?"

Joseph Michelli

Ph.D. CCXP, New York Times #1 best-selling author of Driven to Delight, The Starbucks Experience, and The New Gold Standard

"Rarely does a book capture why company culture matters like Purpose Meets Execution. Efron not only makes a profound case for how you need to know why you are in business, but also gives crucial, actionable steps that will certainly lead any organization toward thriving well into the future. Those who read this will find more than stories of how others have prospered in business through having a culture of purpose. They will discover how they can begin to write their own story that will impact their own business and the world they have a heart to serve."

Ryan McCarty

Cofounder, Culture of Good

"Purpose Meets Execution: How Winning Organizations Accelerate Engagement and Drive Profits is a great balance of reflective thought and the need to move business forward through action. Louis does an amazing job getting leaders to answer the tough questions for themselves and their business. Given the agility required in today’s environment, it’s critically important for leaders to take the time to find alignment; this book helps them do just that."

Lacey Leone McLaughlin

Director, Center for Effective Organizations at the Marshall School of Business, USC

"What a wonderful book! We all start off with purpose in our businesses and work, a passion for what we do, but that isn’t enough. We need to be able to execute on that passion. In Purpose Meets Execution Louis Efron, M.S. lays out a clear roadmap for success. It will make you think and it will help you to succeed."

Chester Elton

New York Times best-selling author of The Carrot Principle, All In, and What Motivates Me

"Efron nailed it! Purpose Meets Execution is a game changer for every organization, today and in the future. It is relevant, inspiring, and actionable. You won't find a book that better captures the elements and actions needed for a highly successful and sustainable organizational culture and business. A must read!"

Melissa Daimler

SVP, Talent Acquisition and Development, WeWork

"Execution on its own isn’t enough. And Core Purpose (your “why”) in the absence of “how” isn’t enough either. Louis shares an important perspective, showing us how to engage both the heart—purpose—and the mind—execution—and how to keep them in balance to drive both culture and growth."

Cameron Herold

Author of Double Double, Meetings Suck, and The Miracle Morning for Entrepreneurs

"Louis Efron's Purpose Meets Execution is an enjoyable book that will inspire the reader to be strategic and intentional when focusing on purpose to drive results. The action items are both digestible and easily executable, and follow from real-world examples that illustrate the importance of a shared purpose in a high-performance work culture. The questions posed at the end of each chapter require introspection, and alone are worth the price of the book!"

Matthew Fehling

President and CEO, Better Business Bureau

"Purpose Meets Execution provides a refreshing perspective on the topic of business strategy and leadership. Efron does a great job in showcasing a blueprint with which an organization can build a foundation to support high growth, sustainability, and humanity. Stressing the power of influence that leaders have over their company’s culture and work environment, the book provides a toolbox of techniques and tools that will drive positive social and economic change as well as business results."

Dr. Emad Rahim

Kotouc Family Endowed Chair and Associate Professor, Bellevue University; Fulbright Scholar

"Even in today’s hyper competitive business environment, extraordinary companies aren’t satisfied solely with making a profit. These trailblazing companies tap into the unifying influence of purpose to outperform and out maneuver their competition. If you’re at all interested in catapulting your company to greater heights and inspiring your employees, listen to and act on what Efron has to say about the unifying powers of purpose."

Shawn Murphy

Author of The Optimistic Workplace; Founder and CEO, Switch+Shift

"If you want to create a winning organization with sustainable results, you need to read and implement the ideas and steps in the important and timely book."

Ann Rhoades

Cofounder of JetBlue, president of People Ink, and author of Built on Values