After more than 20 years of studying an evolving workforce and working globally in diverse industries such as retail, food service, fitness, hospitality, arts, medical, software and automotive, I have come to realize this:
Balancing purpose and execution in organizations is critical to attracting and retaining the best talent, accelerating people engagement and driving exceptional and sustainable business results. If you don’t get this balance right, your organization will not achieve its full potential, struggle or be at risk of extinction.
- Louis Efron
Welcome to Purpose Meets Execution. Achieving a balance between organizational purpose and business execution is not a nice to have. It is essential to your company’s success and survival.
PURPOSE MEANS NOTHING
You may want to change the world, but it will never happen if you can’t execute to deliver needed business results. If strong purpose focused organizations fail to balance strong and effective business execution, they will spend too much, miss critical business objectives, shake investor confidence, produce poor quality products, disengage employees and customers, sell less, miss profits and ultimately die.
EXECUTION WITHOUT PURPOSE
YIELDS LOWER RETURNS
Organizations that are high in execution, but low in purpose focus are missing out on massive profits and growth. If strong execution organizations can’t balance their organizational purpose, employee engagement will be topical and the cost of attrition will be high. Such organizations will never realize their full business potential or be able to compete for the best talent in the evolving workforce.
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